1. Introduction
Welcome to Easy Deals ("we," "our," or "us"), accessible at https://easydeals.pk/. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Please read this policy carefully. If you disagree with its terms, please discontinue use of our site. We reserve the right to make changes to this policy at any time; we will notify you of significant changes by updating the "Last Updated" date above.
2. Information We Collect
2.1 Information You Provide Directly
- Contact Form Submissions: Name, email address, and the content of your message when you contact us.
- Newsletter Sign-Up: Your email address when you subscribe to our newsletter.
- Comments: Your name, email address, and comment content when you leave a comment on our blog posts.
2.2 Information Collected Automatically
- Log Data: IP address, browser type and version, pages visited, time and date of visits, time spent on pages, and referring URLs.
- Cookies: Small data files placed on your device (see Section 5 for full cookie details).
- Device Information: Hardware model, operating system, unique device identifiers, and mobile network information.
- Usage Data: How you interact with our site, including clicks, scrolls, and searches.
2.3 Information from Third Parties
- Google Analytics: Usage statistics and behavior reports.
- Google AdSense: Ad interaction data for serving relevant advertisements.
- Affiliate Networks: Conversion data when you click affiliate links (anonymized transaction data only).
3. How We Use Your Information
We use the information we collect for the following purposes:
- To operate, maintain, and improve our website and services
- To respond to your comments, questions, and requests
- To send periodic newsletter emails (only with your explicit consent)
- To monitor and analyze usage patterns and trends
- To detect and prevent fraudulent transactions and other illegal activities
- To serve relevant advertisements through Google AdSense
- To comply with legal obligations
- To enforce our Terms of Service
4. Legal Basis for Processing (GDPR)
If you are in the European Economic Area (EEA), we process your personal data based on the following legal grounds:
- Consent: Where you have given explicit consent (e.g., newsletter subscription, cookies).
- Legitimate Interests: For operating and improving our website, provided our interests don't override your rights.
- Legal Obligation: Where processing is necessary to comply with applicable law.
- Contractual Necessity: To fulfill any agreement we have with you.
5. Cookies Policy
We use cookies and similar tracking technologies to enhance your browsing experience. Here is a breakdown of cookies used on Easy Deals:
| Cookie Type | Purpose | Provider | Duration |
|---|---|---|---|
| Essential | Session management, security (WordPress login) | Easy Deals | Session |
| Analytics | Track page views, user behavior, traffic sources | Google Analytics | 2 years |
| Advertising | Serve personalized ads, measure ad performance | Google AdSense | 1 year |
| Preferences | Remember your preferences (language, display) | Easy Deals | 1 year |
| Affiliate | Track affiliate link clicks for commission attribution | Various affiliate networks | 30–90 days |
You can control cookies through your browser settings. Disabling cookies may affect some website functionality. For more information, visit aboutcookies.org.
6. Google AdSense & Advertising
Easy Deals uses Google AdSense to display advertisements. Google uses cookies (including the DoubleClick cookie) to serve ads based on your prior visits to our website and other sites on the internet.
Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to our site and/or other sites on the internet. You may opt out of personalized advertising by visiting Google Ad Settings or the NAI opt-out page.
Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to our website. These cookies enable Google and its partners to serve ads based on user data and interests. We do not have access to or control over these cookies.
7. Affiliate Link Disclosure
Easy Deals participates in various affiliate marketing programs. When you click on an affiliate link and make a purchase, we may earn a commission. Affiliate links are disclosed in every post containing them. This disclosure is required under the FTC's guidelines for endorsements and testimonials.
Our affiliate relationships do not influence our editorial recommendations. We only recommend products we genuinely believe offer value to our readers.
8. Data Sharing & Disclosure
We do not sell, trade, or otherwise transfer your personally identifiable information to outside parties, except in the following circumstances:
- Service Providers: Trusted third parties who assist in operating our website (hosting, analytics, email services), bound by confidentiality agreements.
- Legal Requirements: When required by law, court order, or governmental authority.
- Business Transfers: In the event of a merger, acquisition, or sale of company assets, users will be notified before personal information is transferred.
- Protection of Rights: When necessary to protect the rights, property, or safety of Easy Deals, our users, or the public.
9. Data Retention
We retain your personal data only as long as necessary for the purposes outlined in this policy, or as required by law:
- Contact form submissions: 12 months
- Newsletter email addresses: Until you unsubscribe
- Comments: Indefinitely, unless you request deletion
- Analytics data: 26 months (Google Analytics default)
- Server log files: 90 days
10. Your Rights (GDPR / CCPA)
Depending on your location, you may have the following rights regarding your personal data:
- Right to Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete data.
- Right to Erasure: Request deletion of your personal data ("right to be forgotten").
- Right to Restriction: Request restriction of processing of your personal data.
- Right to Data Portability: Request transfer of your data to another service provider.
- Right to Object: Object to processing of your personal data for direct marketing.
- Right to Withdraw Consent: Withdraw consent at any time where we rely on it.
- CCPA Rights (California): California residents have the right to know, delete, and opt-out of sale of personal information.
To exercise any of these rights, contact us at privacy@easydeals.com. We will respond within 30 days.
11. Children's Privacy
Easy Deals is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we discover we have collected information from a child under 13 without parental consent, we will promptly delete it. If you believe a child has provided us with personal information, please contact us immediately.
12. International Transfers
Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. When transferring data internationally, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the European Commission where applicable.
13. Security
We implement industry-standard technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These include SSL encryption, regular security audits, and limited access to personal data by staff.
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.
14. External Links
Easy Deals contains links to external websites. We are not responsible for the privacy practices of these sites. We encourage you to read the privacy policies of any external websites you visit.
15. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy on this page with an updated "Last Updated" date. For significant changes, we may also send an email notification to newsletter subscribers.
16. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
- Email: privacy@easydeals.com
- Website: Easy Deals Contact Page
- Address: Easy Deals, Karachi, Pakistan